One of the most important tasks of digital marketing specialists is to give life to their brands. Part of this task is to be pleasant and entertaining, with whom users can identify and interact comfortably. Sounds obvious, right? Although they know it, many still struggle to build an attractive presence in social networks. This is problematic because the content and / or services it offers may not be sufficiently used, when social networks are an essential means and their presence on the platforms cannot involve users.
In addition to mastering the art of captivating in a 140-character tweet, you must ensure an effective presence on social networks that leads to commitment. By reconciling multiple analytical aspects of participation in social networks with an anecdotal presence (and in addition to a more refined management practice), you can learn the details of participating in social networks. Read these tips and find out what works for your brand.
Use planning tools
There is nothing more boring than manually moving content every time you create something new. If you repeat and post while trying to interact with your audience, it is likely to affect you.
That’s why tools like CoSchedule or Sprout Social can be so useful. With these tools, you can create personalized messages for your messages and / or manage interactions with others from a clean and easy-to-use platform.
Being personal and unique when publishing content is the key to promoting user participation. Nothing says “spam” as a social media account that posts content with a comment, a description or an indication of the nature of the topic or the reasons why someone wants to click on it.
Be attractive and personal in each message, and look for ways to encourage clicks. Adding a question, an appointment or other text to your messages will serve as a guide for your desired participation. You can also follow the path of Larry Kim and use emoticons to attract clicks and commitments!
Use compelling language
Creating personal and personalized messages for your publications on social networks also emphasizes the importance of word selection. As you probably noticed, depending on the type of content and the news you are clicking on, some words come from people who force them to click and participate.
Go back to see which titles and publications were most involved, and see if there are adjectives or verbs that have helped you achieve those interactions. As a principle of psychology, the human brain is designed to respond to catchy words like “free” or “surprising.”
Pay attention to the data
One of the best ways to evaluate and develop a strategy for future performance is to observe past performance. If you are at least familiar with Google Analytics, you can see what works or not, and possibly provide directions on the content that most interests users.
Try to find common ground in your most successful publications. Was it the text you used? The format of the content? So look for what didn’t work in the past and try to understand why.
Handle difficult things
You will be surprised to see how addressing the negative user interaction can inspire a positive user interaction. When user interaction becomes sour, ignoring it is one of the worst things to do. Every form of participation is important!
Use negative attention to attract positive attention and demonstrate your brand’s ability to solve problems. This shows that behind the social profile there is a person who cares about his audience and invests to give life to the brand.