Important Step for SEO Audits & to Improve the Ranking of Your Website

Indexing is considered the first phase of an SEO audits. If your website is not indexed, neither Google or Bing will read it. If the search engines can not find and read them, you can not improve the ranking of your web pages. It is important that you first index your website to get a better ranking in the search engines.

The question is: is your site indexed?

There are several tools that can help you determine if a website is indexed.

Professionals providing SEO services in London have stated that indexing is a page-level process and that search engines read web pages and process them separately.

A quick way to find out if a website has been indexed by Google is to use the website and the operator through Google Search. An example below is the domain entry. You can see all pages indexed by Google for that particular domain. You can enter a URL of a web page to see if the particular page has been indexed.

What happens if a website is not indexed?

If your website or site is not indexed, the most common problem is that the robot meta tag is used on one side or the robots.txt file is not properly blocked.

The robots.txt file and the meta tags contain the necessary instructions so that search engine indexing robots can specify how the content should be treated on your site or page.

The difference is that the robots.txt file contains instructions for the site, while the robot meta tag is usually found on each web page. In the robots.txt file, you can separate directories or pages and specify how robots should handle these fields during indexing. Let us know how you should use each of them.

Robots.txt

SEO Pro from a professional SEO services company stated that if you do not know if your site uses a robots.txt file, there is an easy way to verify it. All you have to do is enter the domain in a web browser, followed by /robots.txt.

Here is an example with Amazon (https://www.amazon.com/robots.txt):

The “Prohibited” list for Amazon will continue for a short time!

Google Search Console contains an appropriate test tool for robots.txt, which you can use to detect errors in the robot file. You can even try a web page on the site with the bar at the bottom to see if the robot file actually blocks Googlebot in the current module.

If a directory or web page is not allowed on the site, it will appear in the robots file after Disable :. The previous example shows that I excluded the folder from my landing page (/ lp /) from the indexing with the robots file. This prevents search engines from indexing web pages in the directory.

There are several simple but complex options for which you can use the robot file. The Google developer website contains poorly maintained methods that can be used with the robots.txt file. Take a look at some of them.

Meta-robot brand

The meta tag of the robot is in the header of a web page. It is not necessary to use both the robots.txt file and the robot meta tag, which indexes a particular web page.

In the previous image of the search console, the metaobots tag did not have to be inserted in all the destination pages of the destination page folder (/ lp /) to avoid Google indexing. In fact, I have prohibited indexing the file with the robots.txt file.

However, meta-label robots perform other functions.

For example, you may want to inform the search engines about the links on the website so as not to crawl them for search engine optimization.

The two statements that were frequently used for SEO purposes with this label are noindex / index and nofollow / follow:

Index followed. This is really involved by default. Search engine indexing robots should index the information on this page. Search engine indexing robots should follow the links on this website.

Noindexnofollow. Search engine indexing robots do not need to index information on this website. The indexing robots of the search engines should not follow the links on this page.

The Google Developer website explains in detail how to use the Robot meta tag.

XML sitemap

Experts from the best SEO firm in London have discovered that if you have a new website on your site, you should make it clear that search engines find it and index it quickly. One possibility is to use an XML Sitemap (extensible markup language) and then register it in the search engines.

XML site maps provide search engines with a list of web pages for your website. This is useful if you have new content that does not have many inbound links. However, search engine bots have trouble following the link to find the content in question. There are several content management systems that consist of an XML sitemap feature that is already integrated or available through an add-on such as the SEO plugin for WordPress.

Make sure there is a Sitemap present and registered in the Google Search Console and in the Bing Webmaster Tools. This ensures that both Google and Bing know where the site map is and can be re-indexed.

It is important to know when you can index the new content with this method. Once I did a test, I discovered that Google indexed my new content in less than eight seconds. At that time, I had to change the browser tabs and then run the site: operator command.

JavaScript

In 2011, Google announced that it could execute JavaScript and index specific dynamic elements. However, Google can not run and index all the JavaScript code. In the Google search console, you can use the fetch and processing tool to see if Googlebot and Google Bot show content in JavaScript.

In the previous example, the University website uses XML (AJAX) and asynchronous JavaScript, a form of JavaScript that creates a menu of course topics and links them to specific topics.

The Fetch and Render tool shows that Googlebot can not display content and links correctly as users do. This means that Googlebot can not follow these links in JavaScript for the course pages on the site.

You should know that the website is indexed to improve the ranking of the search engines. If the search engines can not read or find your content, how can you rate and classify it? Be sure to prioritize the inefficiency of your site when conducting an SEO audit. You can contact SEO Techniques Pro, a trusted SEO company where experts can help you index your website for SEO purposes and improve the ranking of search engines.

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