Marketing Strategy for Fitness Gyms 2019

Fitness gyms are local companies, which means they have to fight for local marketing focused on the client. Whether you have a small gym or a large chain of gyms, marketing in fitness centers is one of the keys to maintaining your business.

How do fitness gyms compete in such crowded markets?

In this blog, we will introduce you to some of the best fitness advertising methods for physical exercise and the best ways to develop your fitness gyms in a sustainable way to generate new purchases for your clients.

Create an easy-to-use website

It is known that 54% of people are looking for an online activity as a first or second scale.

This is where your site can help you. To attract the attention of potential consumers in your area, you need a website that:

  • Easy to explore
  • Information about the gym area, hours, offices, etc.
  • Available in web indexes

Creating a site without preparation can seem like an intense activity. Paying someone for this can be expensive. Fortunately, there are some tools that you can use to create a version of your site.

For example

  • Magento
  • WordPress
  • Wix

If you have planned a work page, you can link an API to a current customer record in your gym, to merge new and existing members, make payments and individual training sessions, courses or other books that can be installed. It can be provided by your gym of this type. The marketing strategy of the fitness gym must be implemented effectively to give identity to your local business.

Local SEO for gyms.

Local SEO is perhaps the most important form of fitness marketing because it is free and can have a great positive impact on your profits.

Regardless of whether you have one or more fitness gyms, it is important that they are visible to your potential clients online.

You should use terms like “gym near me,” “gym near me,” or “gym at [name of city].”

These are very specific keywords. You must test your local SEO to evaluate those keywords in order to appear in local packages and attract local customers.

Google my business

Google is the most used web index in all countries, except China, Hong Kong, Japan, Russia, the Czech Republic and South Korea.

In all other countries, Google is the most used web index. If you are in one of the countries mentioned above, we recommend that you create a Google My Business (GMB) page that allows you to:

They can appear in neighboring packages.

People can efficiently control their location, time and phone number.

Potential customers can see their infrastructure and resources in the images.

Existing or previous customers can monitor your business.

Marketing in fitness centers is not a frantic process. Go slowly and discover your initiatives. Keep an eye on these points.


The keywords are the terms in which people enter the web indexes to identify their gym. 72% of customers seeking an online business resort to this activity within 24 hours.

By the way, if someone really thinks about your gym, they are looking for the name of your image.

On several occasions, local keywords are used to discover your gym as described above.


Dating is perhaps one of the most important local SEO factors for fitness gyms. The quotes are online references to your company that do not necessarily need to connect to your site.

All you need is a predictable NAP (name, address and phone number) on the Google My Business page. Obviously, Google will accredit your commercial reference.

These references attract specialists, since the more your company refers to this site, the harder it will be for Google to classify your site at the request of users. Get in touch with the SEO agency in London to get immediate results from your local business and get the success you deserve.

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